In today’s fast-paced digital world, shopping online has become second nature. With the convenience of purchasing anything from clothes to groceries from the comfort of our homes, it’s no surprise that more Australians are turning to online platforms to stretch their budgets. However, as online shopping booms, so do the tactics some businesses use to manipulate consumers. Enter the world of dark patterns.
What Are Dark Patterns?
Dark patterns are design tactics that nudge, manipulate, or trick you into spending more money or providing personal information you don’t want to share. These tactics are widespread on shopping websites, apps, and online marketplaces. They can confuse or rush you into decisions, ultimately leading to post-purchase regret or unwanted subscriptions.
Examples of dark patterns include:
- Nagging: Pop-ups or redirecting messages urging you to sign up or subscribe, even if you’re browsing.
- Scarcity Cues: False urgency tactics, like countdown timers or “selling fast” messages, are designed to push you into quick, impulsive decisions.
- Subscription Traps: Easy-to-sign-up services that make cancelling difficult, often with hidden fees.
The Impact on Australian Consumers
According to recent research by the Consumer Policy Research Centre (CPRC), 83% of Australians have faced negative consequences from websites or apps using these design features. These include:
- 1 in 5 Australians spending more than they intended.
- 1 in 4 Australians sharing more personal information than they wanted.
- 30% of Australians have stopped using a website or app due to dark patterns.
How Can You Avoid Falling for Dark Patterns?
The good news is, you don’t have to fall victim to these tricks. Here are some tips to help you shop smarter and protect your privacy and budget:
- Don’t Rush: If you feel pressured by a countdown or “limited-time” offer, take a step back. Always take time to shop around, compare prices, and make sure you’re getting the best deal.
- Read the Fine Print: Before clicking ‘buy now’ or agreeing to terms, make sure you understand the terms and conditions. Look for hidden fees or automatic renewals that could catch you off guard later.
- Be Cautious with Personal Information: While it might be tempting to sign up for a newsletter or discount, avoid giving away more information than necessary.
- Research the Seller: Ensure the website is reputable and safe. Check reviews or ask friends and family for recommendations.
By recognising these dark patterns and shopping wisely, you can make confident, informed decisions online while protecting your consumer rights.
Get More Information
For further details on dark patterns and how to spot them, check out the full report from the Consumer Policy Research Centre (CPRC) here.
Stay in control of your online shopping and make sure your decisions are based on informed choices, not manipulative tactics.