Indigenous radio station, 98.9fm, in partnership with Financial Literacy Australia is developing a radio campaign aimed at increasing the financial know-how of Aboriginal and Torres Strait Islander people in south-east Queensland.
The campaign, called Managing Bungoo, will include short radio messages, regular interviews/talkback, a dedicated website and regular e-newsletters providing money tips, information on financial matters e.g. consumer rights, superannuation, as well promotion of existing money management tools and information sources.
Tiga Bayles, CEO of Brisbane Indigenous Media Association which manages 98.9fm, says the project is much needed.
“For a long time other people have controlled and managed the wages and earnings of our mob in this state.”
“It’s fantastic to be involved in an initiative that provides the knowledge for our mob to take back that control and be more financially savy and confident,” he said.
He also welcomed the support of ICAN who will provide advice on the campaign material and contribute expert commentary on financial matters through regular radio interviews.
Aaron Davis, ICAN CEO says, “We look forward to working with the team at 98.9fm to increase awareness of Indigenous consumer issues and promote financial counselling and literacy services throughout Queensland.”
Other project supporters include ASIC and the Office of Fair Trading Queensland.
To find out more about Managing Bungoo contact BIMA on 07 38920100